Let’s face it, social networking is easy.  Facebook has over 300 million users all of which are experts at using the site.  Twitter is approaching 100 million users who average about 600 tweets per second as a whole, and as long as you get on the site and get people talking you’re building your brand. [...]

“The last bastion of unaccountable spending in corporate America” -Google CEO Eric Schmidt speaking of corporate advertising budgets.

The effectiveness of advertising has always been difficult to measure over the course of history, but no one questions its innate value. Calvin Coolidge once said “Advertising charges you with the high responsibility of inspiring and ennobling the [...]

Yesterday was Suberbowl Sunday and for sportsfans and ad connoisseurs alike it was a great day for entertainment.  One of the better executed commercials of the day was Google’s silent search commercial that ran in the third quarter of yesterday’s game.  It most likely ran in response to the $100 million campaigns of Yahoo! and [...]

Determining the success of  social networking by real dollar amount generated will be difficult, and expecting financial tools to give a gain or loss determined by dollar amount ill-advised.  This is particularly because of the fact individual variables for alternate projects are not being tested to currently interact with social networking.  Also, social networking is [...]

AT&T has recently begun a lawsuit feud with Verizon claiming that their new ad campaign which covers cell phones, as well as service, inaccurately depicts the wireless coverage offered by AT&T’s network.  According to AT&T:
“In essence, we believe the ads mislead consumers into believing that AT&T doesn’t offer ANY wireless service in the vast majority [...]

In 1710 George Berkeley (pronounced like Sir Charles Barkley) once famously wrote in A Treatise Concerning the Principles of Human Knowledge, “Esse est percipi”, or “To be is to be perceived”.  He posited the phrase that now became famous, “If a tree falls in the forest, and no one is around to hear it, does [...]

I recently read an article on Nielsen’s blog roll about the effectiveness of online advertising, by Jon Gibbs.  It argued that we haven’t fully developed a method to find if our online advertisements are reaching our target demographic.  When a user clicks on an online ad are they trying to locate a specific company or [...]

Paramount Farms is the world’s largest supplier of pistachio’s and almonds.  They manage over 30,000 acres of pistachio orchards in California’s San Joaquin Valley.  Recently they launched a $15 million “Get Crackin’”ad campaign for their “Wonderful Pistachio’s” brand featuring eight celebrities demonstrating a unique way to crack open a pistachio.  Celebrities include Olympic swimmer Dara [...]

AT&T has recently begun a lawsuit feud with Verizon claiming that their new ad campaign which covers cell phones, as well as service, inaccurately depicts the wireless coverage offered by AT&T’s network.  According to AT&T:
“In essence, we believe the ads mislead consumers into believing that AT&T doesn’t offer ANY wireless service in the vast majority [...]

Paramount Farms is the world’s largest supplier of pistachio’s and almonds.  They manage over 30,000 acres of pistachio orchards in California’s San Joaquin Valley.  Recently they launched a $15 million “Get Crackin’”ad campaign for their “Wonderful Pistachio’s” brand featuring eight celebrities demonstrating a unique way to crack open a pistachio.  Celebrities include Olympic swimmer Dara [...]