Let’s face it, social networking is easy.  Facebook has over 300 million users all of which are experts at using the site.  Twitter is approaching 100 million users who average about 600 tweets per second as a whole, and as long as you get on the site and get people talking you’re building your brand.  This is often the interpretation of the misinformed marketer delving into the new coliseum that is social networking.  The truth is business-to-business or business-to-consumer social networking is hard.  It requires patience, interaction, and most importantly time.  Modern day marketers are scrambling to find ways to take advantage of this new forum where they can promulgate products and herd in the masses to their services.  And herein lies the first way to fail at social networking.

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