Determining the success of  social networking by real dollar amount generated will be difficult, and expecting financial tools to give a gain or loss determined by dollar amount ill-advised.  This is particularly because of the fact individual variables for alternate projects are not being tested to currently interact with social networking.  Also, social networking is a communication tool.  The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable, to an extent.   If financial tools must be generated by a measurement of click through’s, or social networking membership rates, they are in infant stages and will be made according to online presense combined with relative advertising techniques.

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